In 1911, newspaper editor Tess Flanders quoted “ Use a picture. It’s worth a thousand words.” I couldn't agree more on how true this is. Since the advent of the internet and social media our lives are constantly lit up with visuals every moment. Pictures and videos are the most shared content on the internet. Just think about how many times a day you flip through your Instagram or even check your Facebook feed. It’s second nature for most of us to check our phones every few minutes. Being the Director of Social Media at Prakriti Dance, my main focus (other then dance) is to help develop and manage the social media pages of Prakriti Dance.
Since the cat is out of the bag, there’s no surprise in letting you all know who's the mastermind behind the Prakriti media magic! You all must be thinking, capturing and posting photos and videos is an easy task that anyone can do right? Just add some filter, a few hashtags here and there and boom post! Not quite. Social Media is an art of its own. What you post, where you post it, what time you post, what you hashtag, who your target audience is… So much planning and thought goes into every single post and every idea behind a post. Truly the professional field from marketing and social media management is booming and quite lucrative! That is why my role is so important. It helps the company gain exposure to places we might not even have dreamed. People can connect with us and be a part of our journey at the click of a button. Sometimes I feel like “The Wolf of Wall Street” - constantly staring at the the screen to see what is new and what the next trend is. What’s “hot” and what’s “not”. Really, at the blink of an eye, anything can change! To be honest, it’s a fun but yet skillful task that few can manage, like myself.
People often only see us in performance all dressed up and prepared. It’s not often that they get to see what the process is like. The trend are changing in what followers want to see. They like to see clips of your rehearsal. They want to know how exactly you’re going to bring say an octopus alive on the stage using the vocabulary of Bharata Natyam. They want an inside eye. It is important to keep our followers engaged and with a bit of suspense. You have to always leave them wanting more!
Working on the “ Through Fish Eyes” project has gotten pushed me to think outside of the box. We are an Indian dance company. So how do we raise awareness about marine life using our dance? How can I share that through social media and catch the eyes of the public? Constant research of dance and marine life throughout social media and posting and reposting those videos, photos using the appropriate tags and hashtags. To be frank, spreading the word to be more environmentally conscientious is not the challenge here. While working on this project, it has inspired me to be eco-friend, whether it’s recycling bottles, cans and reducing the use of plastic bags by saying no at the grocery stores. We have the ability to change the future for the better by taking action today.
Catch you guys on our next post! Look out for it!
Vanita Todkar is the Director of Social Media and a core dancer at Prakriti Dance. She is multitalented and has support Prakriti Dance in numerous ways.
Follow The Journey
This blog follows the conception, creation and presentation of our new project "Through Fish Eyes" - an Art/Science work that urges ocean awareness and conservation through the medium of Bharata Natyam. This work has been supported by the National Academies Keck Futures Initiative, The Boston Foundation, Boston Cultural Council.